It didn’t actually change or updates its rules around allowed and disallowed ads, but instead, reorganized how it presents content policies and restrictions across AdSense, AdMob and Ad Manager. Google has recently taken efforts to simply and standardize its content policies. And ads for weight loss products and plans must be targeted to users age 18 years and older. must first be certified via LegitScript before they can apply to run ads on Facebook’s platforms. Promotions around gambling, state lotteries, OTC drugs and online pharmacies also come with restrictions.ĭrug and alcohol addiction treatment programs in the U.S. And here’s one that makes anyone wonder if there was a specific instance that inspired the rule: Facebook does not allow the sale of body parts.įor restricted content, advertisers wanting to promote online dating services must receive permission from the platform before running ads, same with political and issue-related ads and cryptocurrency products and services. For example, the company does not allow ads that lead to a non-functioning landing page, “This includes landing page content that interferes with a person’s ability to navigate away from the page.” You cannot advertise for payday loans, paycheck advancement services or bail bonds. It also prohibits ads for surveillance equipment or any ad content that includes third-party infringement (no ads that violate copyright, trademark, privacy, publicity or other personal or proprietary rights).īut there are a few topics worth noting. Facebook and Instagramįacebook’s prohibited ad content across its family of apps includes the standards: no ads promoting illegal products or services, tobacco products or firearms and weapons. The following list gives marketers a general idea of each platforms prohibited and restricted ad guidelines, while also calling out the more unique policies from site to site. Some platforms make their rules easy to follow or refrain from getting too much into the minutiae of things, while others are very specific. Restricted ad content – ads you can run, but with certain limitations – are a bit more varied from platform to platform. No promotions that include trademark or copyright infringement or fraudulent and deceptive practices. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules.įor the marketers who are often tasked with getting ad campaigns up and running in a moment’s notice, knowing what ad content may be blocked by an automatic system could be a lifesaver for the social media ad manager who spends her time in the trenches, uploading creative, setting ad filters and waiting for approval.Īcross all social and search ad platforms, the standard rules apply for prohibited ads: no promoting counterfeit goods, tobacco, illegal products or services. Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape.
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